SEO IRL 2026 | Canada's Largest SEO Conference

You've seen SEO IRL in / Our speakers have worked with...

"A Phenomenal Experience"

If you want cutting-edge SEO, real-world results, and to make connections within the SEO community, SEO IRL is for you.

You'll get real strategies from experts who are ranking page one in tough-as-nail niches (and have the receipts). No nonsense, just straight-up SEO strategies & tactics from the frontlines.

Connect with some of the top SEOs in the world and 250 professionals from all over the world. Come to SEO IRL this October and leave buzzing with excitement and a notebook full of strategies that actually work.

This event is not recorded so you are either there or you miss out on all the secrets. Tickets are limited, so don't wait too long to secure your seat!

Attendees listening in the audience at SEO IRL

Cutting-Edge SEO
Get SEO strategies & tactics that are working right now from the world's top SEOs.
Connect With Peers
Meet and connect with 250 fellow SEOs working in different industries. With dedicated time for networking, you'll have an opportunity to connect with new and old friends alike.
Dynamic
The SEO IRL experience is ego-free and laid-back. Have fun discussing the latest trends or shared passions, meet your heroes and hang out with interesting people!
Bigger Than Ever
You asked, we listened. SEO IRL is now a two-day, jam-packed event with lunch & refreshments provided. And did someone say swag?

Attendees
6+ speakers
Jam-packed days
Dynamic & fun

A Phenomenal Experience

“SEO IRL was a phenomenal experience, and I'm excited to apply what I've learned moving forward. Thank you to everyone who made this event possible.”

Razy Shafiee

Machine Learning Engineer

Easily The Best Conference

“I attended SEO IRL and it was easily the best conference I've been to in a while. Steve Toth and the people he surrounds himself with are all about sharing their secrets.”

John Clark

SEO

See More Testimonials

SEO IRL 2026 SPEAKERS

Below are the confirmed speakers for SEO IRL 2026. Make sure to sign up for the newsletter for event updates!

Lily Ray
FounderAlgorythmic
Nathan Gotch
FounderGotch SEO
Jyll Saskin Gales
Google Ads Coach & FounderInside Google Ads
Brie Moreau
Founder & CEOWhite Light Digital Marketing
Jabez Reuben
FounderThe Blueprints Agency
Steve Toth
CEO & CSONotebook Agency, SEO Notebook, AI Notebook & stevetoth.ai

MaRS Discovery District
Tuesday & Wednesday, October 6–7, 2026
Event Not Recorded

Get notified of early-bird tickets by subscribing below

Images from SEO IRL 2025:

You've seen SEO IRL in / Our speakers have worked with...

Supercharge your traffic - connect - have fun

Don't miss out on one of the best SEO events of the year

Speaker presenting cutting-edge SEO strategies at SEO IRL

[IRL ONLY: CUTTING-EDGE SEO STRATEGIES & TACTICS]

What successful SEOs are doing differently in 2026

Whether you're a freelancer, agency owner, or running SEO for your own projects, it's hard to stay on top of all the changes.

That's why SEO IRL exists. Instead of guessing what's working, we've assembled some of the world's top SEOs so that you can duplicate the strategies and tactics that actually move the needle, no guesswork required.

You want more clients, more traffic, and more revenue? The people on stage have done it, and they're ready to show you exactly how. Learn the secrets of SEOs thriving in the hardest niches, who have brought sites back from the brink, and figured out what consistently works in an industry that never stays still.

We will NOT record this event. We will not be recording any of it or making it available online. You are either there for the real-world test results and up-to-date tactics, or you will be missing out.

So if you want to know exactly what successful SEOs are doing differently in 2026, then you have to join us at SEO IRL.

Strategies & tactics from the leading experts in SEOs
No theory, just innovative SEO that works
AI SEO, content marketing & more
This event is NOT recorded, so don't miss out!

Attendees networking and connecting at SEO IRL

[CONNECT & HAVE FUN]

Meet new people & the top SEOs in the world IRL

Tired of answering "What is it exactly that you do" to non-SEO folk? Meet your people at SEO IRL!

Canada's largest SEO conference gathers some of the world's most well-known SEOs, plus 250 other professionals from every corner of the industry—ecommerce pros, affiliate specialists, technical geeks, and everyone in between. Whatever your focus, you'll find people who "get" you.

This is your chance to finally meet online colleagues in person, or grab a photo with someone you've watched on YouTube for years. You could end up meeting a future client, a new partner, or are new colleague you click with instantly. You'll have many opportunities to chat during the scheduled networking period, while waiting for your morning pick-me-up coffee or while enjoying the catered lunch!

It's a genuinely welcoming space for everyone in SEO, and a rare opportunity to connect, learn, and have a good time. Don't miss out.

Connect with 250 like-minded SEOs
Find future clients, partners, or folks you click with
Shake hands and talk to the world's top SEOs
Lots of opportunities to chat. Lunch & refreshments included!

[CONVENIENT LOCATION]

IRL is in the heart of Toronto

SEO IRL will be held in downtown Toronto, Canada (also known as TO, TDot, The Six, Hogtown.. we can go on!). Toronto is known for its diverse culture, iconic landmarks, and as a hub for tech, the arts, entertainment, and sports.

With two airports, it's just one flight away from many U.S. cities and other major cities around the world, making it a convenient destination for most travellers.

Make the most of your conference trip - Toronto is ready for you!

From world-class dining to unforgettable attractions, there's no shortage of ways to fill your days (and nights) here. Foodies can savour flavours from every corner of the globe at our incredible restaurants. Night owls can dance and sip their way through King Street West's lively bars and clubs. Sports fans can cheer on the Leafs at Scotiabank Arena or maybe catch the Blue Jays in the postseason at Rogers Centre! (Our hopes are high this year! 🤞) Culture seekers can explore the Royal Ontario Museum (ROM) and the Art Gallery of Ontario (AGO).

Want to feel like a real tourist? Take in sweeping views from the CN Tower or see the sharks swim over you at Ripley's Aquarium. With so much to see and do, the only problem will be finding enough time to fit it all in!

Great night life and creative scene
Great for nature-lovers & hikers
Plenty of places for beer or coffee with your new connections
Many locations are Non-stop flights to and From Toronto

TWO JAM-PACKED, UNFORGETTABLE DAYS

SEO IRL 2026 Agenda

The 2026 agenda is being finalized. Full session and speaker details will be published here shortly. Sign up to get notified the moment tickets go on sale.

Two attendees looking at a phone during networking at SEO IRL

Attendees seated at tables during a session at SEO IRL

Speaker on stage with a microphone at SEO IRL

Speaker presenting from a chair on stage at SEO IRL

Speaker on stage in front of a presentation screen at SEO IRL

The 2026 agenda is being finalized. Full session and speaker details will be published here shortly. Sign up to get notified the moment tickets go on sale.

John Wright
Co-Founder
Unreal panelists and happy to see some friends like Bibi the Link Builder, Fery Kaszoni and Jabez Reuben.
I don't know Shiv Narayanan yet but his presentation I felt like it was the biggest unfair advantage any SaaS or marketing company could have.
I almost feel like I stole something.
Razy Shafiee
Machine Learning Engineer
Overall, SEO IRL 2024 was a phenomenal experience, and I'm excited to apply what I've learned moving forward.
Thank you to everyone who made this event possible (Matt Mitchell and many others)!
Lidia Macarchina
Digital Marketing PM
Great event with insightful updates in the SEO world.
Amazing networking opportunities with the best specialists in the field.
Thanks Steve Toth for organizing the SEO IRL 2024. Looking forward to the next one!
Shalin Patel
Search Marketer
Had a great time at the SEO IRL 2024!
Gained an ocean of insights as all of the amazing speakers took a deep dive into what's really going on in SEO, and with Google.
The insights on the recently leaked Google search documents ( OHHH IT'S REAL) were very insightful and thought provoking!
Edwin Romero
E-commerce Strategist
Wrapping up my weekend in Canada.
The highlight? SEO IRL. I was able to meet friends I've made over the years and I gained some great insights.
Steve Toth shared how approached ChatGPT prompts and GPT building (he made me want to step up my GPT game).
Amazing experience and happy to have attended this year!
Nicholas C
Builder & Recruiter
Just wrapped up an incredible day at SEO IRL Toronto.
The event delivers practical knowledge and valuable insights to help us keep up with the ever-changing SEO industry.
It's always fun to learn and stay on top of the latest trends. Can't wait for next year's event!
Manny Diaz
Senior SEO Strategist
Truly inspired after attending SEOIRL.
So many knowledge bombs were dropped by the incredible Michael King + Fery Kaszoni and all the other amazing speakers that i could barely keep up or take any meaningful pictures . 💣💣
Huge shoutout to Steve Toth and his entire team for hosting the best SEO conference in all of Canada.
Het Mavani
Performance Marketer
Tons of immensely valuable information at SEO IRL today underscores how amazing the search community in Toronto is!
It was one of the best Fridays in a long time learning from a brilliant line up of speakers & panelists: Steve Toth, Shiv Narayanan, Bibi the Link Builder, Michael King, Massimiliano Geraci, 🏆 Vaibhav Kakkar, Fery Kaszoni, Sam Oh & Sara Taher.
Nik A
Freelance SEO
Great panel discussion today at #SEOIRL!
Fingers hurt from typing all my notes.
So many ideas to explore further and test!
Mahendra Pratap
Digital Marketing Specialist
Attended the SEO IRL event today—insightful discussions on AI, NLP, Retrieval-Augmented Generation (RAG), and Google AI updates.
And much more from Michael King , 🏆 Vaibhav Kakkar , Fery Kaszoni , Shiv Narayanan, Massimiliano Geraci, Steve Toth.
Giovanni Guillabert
SEO Director
It's Monday, and my head is still buzzing from last Friday's incredible event: SEO IRL 2024. Ariane Gauthier and I were at #SEOIRL in Toronto, the SEO event organized by Steve Toth.
Thanks to all the speakers for bringing real value and sharing concrete and inspiring content!
Jess Joyce
Organic Revenue Growth
Made it back home🏠 after #SEOIRL and have to say a hugeeeeeee thank you to Steve Toth for another great event.
Great talks, amazing attendees I got to catch-up with and meet, and the speakers were wonderful.

MaRS Discovery District
Tuesday & Wednesday, October 6–7, 2026
Event Not Recorded

Get notified of early-bird tickets by subscribing below

SEO IRL 2026 GOLD SPONSORS:

Want to sponsor this event? Click here >>

FREQUENTLY ASKED QUESTIONS

What will I learn? What is the ROI?

SEO IRL speeds up what matters: learning what's working right now, and partnerships. You'll pick up GEO and SEO secrets from the people actually innovating them, so you can take full advantage before they become mainstream. Ample Q&A time stops you from making mistakes, while casual conversations can turn into referrals, partnerships, and clients faster than cold outreach. SEOs are much more generous IRL, so the ROI on both networking and education can be anywhere from 2x to 5x.

How do I sponsor this event?

Do you accept speaker submissions?

Can you help me expense this?

Where can I stay?

Is the event recorded?

Canada's Largest SEO Conference

"A Phenomenal Experience"

Cutting-Edge SEO

Connect With Peers

Dynamic

Bigger Than Ever

A Phenomenal Experience

Easily The Best Conference

SEO IRL 2026 SPEAKERS

Lily Ray

Nathan Gotch

Jyll Saskin Gales

Brie Moreau

Jabez Reuben

Steve Toth