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SEO IRL 2026 is Sold Out

Every ticket to SEO IRL 2026 has sold out. Thank you to everyone joining us — see you October 6–7 at MaRS in downtown Toronto.

Tuesday & Wednesday, October 6–7, 2026 · MaRS Discovery District · Downtown Toronto

2 days · Oct 6–7 · Sold out

General Admission Sold Out

  • Two full days of conference access
  • Lunch and refreshments both days
  • Dedicated networking sessions
  • Attendee swag
  • Access to all speakers and Q&A
  • Super Early Bird$347Sold Out
  • Early Bird$397Sold Out
  • Regular$447Sold Out
  • Last Chance$547Sold Out

All tickets are now sold out.

Sold Out

Prices in CAD, tax included.

2 days · Oct 6–7 · Sold out

VIP Sold Out

Everything in General Admission, plus:

  • All session recordings + slides after the event
  • Premium reserved seating with charging stations
  • Express concierge check-in
  • Exclusive SEO IRL 2026 VIP T-shirt
  • Super Early Bird$595Sold Out
  • Early Bird$697Sold Out
  • Regular$797Sold Out
  • Last Chance$897Sold Out
Sold Out

Prices in CAD, tax included.

What each ticket gets you

Feature comparison between General Admission and VIP tickets
FeatureGeneral AdmissionVIP
Conference Access
Two full days of sessions
Access to all speakers and Q&A
Premium reserved seating with charging stations
Express concierge check-in
Networking
Dedicated networking sessions
250-person room of SEOs and marketers
Food & Drink
Lunch both days
Coffee and refreshments
Learning & Content
Attendee swag
Exclusive SEO IRL 2026 VIP T-shirt
All session recordings after the event
Speaker slides

Why buying early matters

The price ladder is real, but it’s not the main reason to move fast. The room caps at 250 people so conversations stay candid, networking sessions and Q&A time are limited by design, and this event has sold out before. When it’s full, it’s full.

  • 🎟️Capped at 250 seats
  • 🎤Q&A time is limited by design
  • 🤝Small-group networking sessions
  • 🔥Has sold out in past years

Where your ticket money goes

Ticket revenue goes back into the event: a downtown venue built for conferences, real catering both days, and professional production. Speakers are chosen for what they’ve tested, not what they’ve paid — no filler sessions, no pay-to-play sponsor talks on the main stage.

  • 🏢MaRS Discovery District, downtown Toronto
  • 🥦Lunch and refreshments both days
  • 🌟Top-tier speakers, zero pay-to-play talks

The practical stuff

  • Transfers & refunds: tickets are transferable to a colleague any time before the event — email us and we’ll reassign it. Refunds follow the checkout terms shown on Luma.
  • Invoices: an invoice is sent automatically with your confirmation email.
  • Need to expense it? We wrote a ready-to-send email template for your boss.
  • Questions? [email protected]

Who you’ll learn from

  • Lily Ray

    Lily Ray

    Founder, Algorythmic

  • Nathan Gotch

    Nathan Gotch

    Co-founder & CEO, Rankability

  • Joy Hawkins

    Joy Hawkins

    Founder & Owner, Sterling Sky

  • Jyll Saskin Gales

    Jyll Saskin Gales

    Google Ads Coach & Founder, Inside Google Ads

  • Michal Suski

    Michal Suski

    Co-Founder & Head of Innovation, Surfer

  • Jess Joyce

    Jess Joyce

    SEO Consultant

  • Brie Moreau

    Brie Moreau

    Founder & CEO, White Light Digital Marketing

  • Jabez Reuben

    Jabez Reuben

    Founder, The Blueprints Agency

  • Steve Toth

    Steve Toth

    CEO & CSO, Notebook Agency

See the full lineup →

What past attendees say

  • “Truly inspired after attending SEO IRL. Huge shoutout to Steve Toth and his entire team for hosting the best SEO conference in all of Canada.”

    Manny Diaz

    Senior SEO Strategist

  • “Gained an ocean of insights as all of the amazing speakers took a deep dive into what’s really going on in SEO, and with Google.”

    Shalin Patel

    Search Marketer

  • “Great event with insightful updates in the SEO world. Amazing networking opportunities with the best specialists in the field.”

    Lidia Macarchina

    Digital Marketing PM

  • 250Attendees
  • 8+Speakers
  • 2Full days

SEO IRL 2026 is sold out

Prices in CAD, tax included. SEO IRL 2026 is now sold out.

Sold Out

Full event details on Luma

Be first for the next SEO IRL

SEO IRL 2026 is sold out — join the waitlist and we’ll tell you the moment tickets open for the next one.

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